4.2 Creating a Social Media Strategy
One of the simplest ways to create your social media marketing strategy is to ask yourself the 5Ws:
- Why do you want to be on social media?
- Who is your target audience?
- What are you going to share?
- Where are you going share?
- When are you going share?
It is important to answer all these questions in detail to be able to create an effective plan. On social media there are nine objectives that can be achieved using a strategy, namely;
- Increase brand awareness
- Drive traffic to your website
- Generate new leads
- Grow revenue (by increasing signups or sales)
- Boost brand engagement
- Build a community around your business
- Provide social customer service
- Increase mentions in the press
- Listen to conversations about your brand