2.2 Business Industry
Depending on the nature of the industry, target groups are segmented specific to the industry. It is important to research and understand the industry, specific to the business, in order to understand the target group.
It is important to understand:
- The industry that the business belongs to and the nature of the industry
- Which social media platforms do other businesses belonging to the industry advertise on
- How can the products and services offered benefit the consumer
- Which consumers will benefit most from the products or services
By understanding your market, you can promote your product or service more effectively to the right customer group:
- You will know:
- Where they are
- Which media channels they use
- What their buying habits are
- How to tailor your marketing to motivate them to buy your product or service.