Introduction To Social Media Marketing

1. Introduction

Welcome to the Social Media Marketing Short course. As part of your studies, you are required to study and successfully complete this short course in Social Media Marketing.

2. Module Overview

This module should be used in conjunction with the digital sessions provided to complete the course questionnaires and practical assignments to successfully complete this course. You must watch all video sessions before attempting each questionnaire and practical assignment. This guide is intended to aid your learning and assist you with completing the compulsory assignments. At the end of this course, you will be able to successfully conduct social media marketing.

3. Aim of the Module

  • Develop and plan monthly strategies for social media marketing
  • Develop weekly content for social media marketing
  • Create and schedule content objectively
  • Setup paid campaigns on social media
  • Interpret data from social media campaigns
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